voilà Membership
The Voila Loyalty Membership encourages users to shop more by offering a tiered system. As users shop, they move up levels, unlocking better benefits like discounts and exclusive offers. The higher the level, the more rewards they get, motivating them to keep shopping and enjoy more perks.
Client
voilà Membership
Year
2024
Scope
Product Designer
Problem Statement
We aim to provide better service and appreciation to Voila’s loyal users by creating a membership system that encourages them to shop more frequently while making them feel valued. With the tiered membership system, users will enjoy increasing benefits and special services as they level up. The goal is to enhance user connection and loyalty to the Voila app.
Goals
Provide a more personalized and special experience for users through the benefits they receive at each membership level.
Increase user engagement by encouraging more frequent shopping within the Voila app.
Build long-term user loyalty by creating a sense of appreciation that grows as their membership level increases.
Solution
Leveling System Based on Transactions
We introduced a tiered membership system with levels: Bronze, Silver, Gold, and Black. As users make more transactions, they level up, unlocking greater rewards and benefits that enhance their shopping experience and encourage ongoing engagement.
Clear Instructions on How to Level Up
We provide users with transparent guidelines on how to level up, showing them exactly what actions they need to take—whether it's reaching specific spending amounts or completing particular tasks—so they can easily track their progress toward more rewards.
Tailored Benefits for Each Tier
Each membership tier comes with its own set of benefits, designed to enhance the shopping experience. As users progress to higher tiers, they unlock more valuable rewards such as bigger discounts, exclusive offers, and access to special features, making the shopping journey even more exciting.
Appreciation for Customer Loyalty
We show our appreciation for loyal customers by offering exclusive rewards and special recognition as they continue to engage with the app. This helps cultivate a strong, lasting relationship with our most dedicated users, ensuring they feel valued and encouraged to stay loyal.
