voilà Loyalty Point

Voilà Loyalty Point is a reward system designed to enhance the shopping experience for our customers. Customers earn reward points based on their tier membership, with higher tiers granting more points per transaction. These points can be redeemed at checkout to get discounts on purchases, making shopping not only more rewarding but also more cost-effective. This feature aims to build customer loyalty by offering tangible benefits that encourage frequent engagement with Voilà.

Client

voilà Loyalty Point

Year

2024

Scope

Product Designer

Problem Statement

Customers often seek more value and incentives for their loyalty to a platform. However, without a system that rewards consistent engagement, it becomes challenging to maintain customer retention and satisfaction. Voilà needs a solution that not only encourages repeat shopping but also makes customers feel appreciated by offering meaningful rewards tied to their loyalty level.

Goals

Motivate customers to shop more frequently with reward points.the value of loyalty.
Offer tier-based rewards to increase
Simplify the point redemption process for a seamless experience.
Build long-term loyalty by rewarding consistent engagement.

Solution

Highlight Reward Points on Product Details

Show detailed information about reward points directly on product detail pages to capture user attention, educate them about the loyalty program, and encourage more purchases to earn points.

Add Redemption Option at Checkout

Allow users to redeem their reward points easily during the checkout process, providing a seamless and satisfying experience that motivates them to use the feature regularly.

Display Reward Points in Order Details

Show clear reward point updates on the order detail page, ensuring users know how many points they’ll earn, with points credited to their account 4 days after the order is completed.